E-Commerce & Digital Marketing (Level-04)

The aim of this course is to make students able to gain employable skills and hands on practice for the areas relevant to E-commerce and Digital Marketing. This specialised course covers several aspects of Digital marketing & E-Commerce such as: Marketing communication strategies & practises, e-business strategies, Search Engine Optimization, Social Media Marketing, Content Development, Google Analytics, Facebook analytics, understanding of YouTube marketing, blog and E-Commerce store development in WordPress, and configuring and running different online stores.

Introduction

  • Computer Basics
  • Introduction of E-commerce & Digital Marketing

Learning Search Engine Optimization

  • SEO, ON-Page SEO & OFF-Page SEO
  • Google Ads
  • Ads Group

Fundamentals of Google Analytics

  • Google Analytics, Setting up Google Analytics
  • Customer Report
  • Data Collection

Getting into e-Commerce

  • E-commerce, e-business
  • Global e-commerce, online store
  • Strategies for e-business

Deep dive in Digital Marketing

  • Keywords, Keyword Types, Planner
  • Learning Click through Rate

Social Media Marketing

  • Intro to Social Media Marketing
  • Strategies for Marketing
  • Ads Campaign

Word Press: e-Commerce store

  • Word press, content management
  • Domain Selection, Plugin
  • E-Commerce Store

Project/Internship

  • Industry Work
Module-Table
Training Calendar

Faculty Members

Lab Engineer

Mr. Sayed Muqtada Hussain

Lab Engineer

Mr. M. Bilal Hadayat Hussain